- Country: United States
Booking Holdings spends nearly $9 billion a year to reach travelers. Its CFO explains how AI is changing trip planning
Ewout Steenbergen says the company is using AI to make travel more personalized and proactive.
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Booking Holdings
2 headlines · 1 outlets · 2026-10-02 → 2026-10-05 · Wikipedia ↗ · 🔒 Follow
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- Country: United States
Booking Holdings CFO says even AI hyperscalers don’t know their ROI—but he’s learning from his ‘AI coach’
At the Fortune AIQ Summit, Ewout Steenbergen said AI is cutting costs, but LLMs still only send the company less than 1% of room nights.